Privacy and cookies policy

Introduction

CS Genetics Limited respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how CS Genetics Limited collects and processes your personal data through your use of this website, including any data you may provide through this website, for example when you sign up to our newsletters or submit an application form to us for the purpose of recruitment.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We may collect the following Special Categories of Personal Data as part of any job application process:

  • details about any disabilities you may have to enable us to make reasonable adjustments during the recruitment process.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • apply for a job vacancy;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies, such as analytical data collection tools from Google.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Our Glossary in section 10 sets out more information about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a list format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the list below:

– To register you as a new customer, we may collect and/or use (a) Identity, and (b) Contact data, with associated lawful basis for processing (and basis of legitimate interest) including performance of a contract with you.

– To process and deliver your order including: (a) Manage payments, fees and charges, and (b) Collect and recover money owed to us, we may collect and/or use (a) Identity, (b) Contact, (c) Financial, (d) Transaction, and (e) Marketing and Communications data, with associated lawful basis for processing (and basis of legitimate interest) including (a) performance of a contract with you, and (b) necessary for our legitimate interests (to recover debts due to us).

– To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy, (b) Asking you to leave a review or take a survey, and (c) responding to a job application sent to us from you, we may collect and/or use (a) Identity, (b) Contact, (c) Profile, and (d) Marketing and Communications data, with associated lawful basis for processing (and basis of legitimate interest) including (a) performance of a contract with you, (b) necessary to comply with a legal obligation, and (c) necessary for our legitimate interests (for recruitment, to keep our records updated and to study how customers use our products/services).

– To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data), we may collect and/or use (a) Identity, (b) Contact, and (c) Technical data, with associated lawful basis for processing (and basis of legitimate interest) including (a) necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise), and (b) necessary to comply with a legal obligation.

– For processing a job application we have received from you or other recruitment activities, we may collect and/or use (a) Identity, (b) Contact, and (c) Special Category Data, with associated lawful basis for processing (and basis of legitimate interest) including (a) necessary for our legitimate interests (to evaluate suitability and qualifications of potential candidates, to check for eligibility to work in the UK), and (b) necessary to comply with a legal obligation (to put in place reasonable adjustments during any recruitment process).

– To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you, we may collect and/or use (a) Identity, (b) Contact, (c) Profile, (d) Usage, (e) Marketing and Communications, and (f) Technical data, with associated lawful basis for processing (and basis of legitimate interest) including necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

– To use data analytics to improve our website, products/services, marketing, customer relationships and experiences, we may collect and/or use (a) Technical, and (b) Usage data, with associated lawful basis for processing (and basis of legitimate interest) including necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

– To make suggestions and recommendations to you about goods or services that may be of interest to you, we may collect and/or use (a) Identity, (b) Contact, (c) Technical, (d) Usage, (e) Profile, and (f) Marketing and Communications data, with associated lawful basis for processing (and basis of legitimate interest) including necessary for our legitimate interests (to develop our products/services and grow our business).

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table above.

Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.